2023-11-13T13:11:55-07:00 2022-12-31 990 2022-01-01 340149652 THE CONVENTION AND VISITORS BUREAU OF GREATER CLEVELAND INC CONV 2168756600 334 EUCLID AVENUE CLEVELAND OH 44114 David Gilbert President & CEO 2168756600 2023-11-02 1 1 11 1 AAL2 X 2022 2023-04-26 12:10:37Z DESTINATION CLEVELAND David Gilbert 334 Euclid Ave Cleveland OH 44114 20277413 0 X WWW.THISISCLEVELAND.COM X 1934 OH We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity and contagious passion, we stimulate economic growth. 37 37 62 70 0 0 2696263 60878 14632364 19364265 59724 84812 37315 17458 17425666 19527413 425000 350000 0 0 4550186 5994207 0 0 0 7363111 9241961 12338297 15586168 5087369 3941245 25296918 30524585 1262524 2743674 24034394 27780911 We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity, and contagious passion, we stimulate economic growth. Destination Cleveland exists to drive economic impact and stimulate community vitality for Greater Cleveland through memorable leisure, convention and business travel experiences. The organization markets the destination to individuals, meeting planners and tour operators to change perceptions and improve the narrative of Cleveland; pursues, books and services meetings, conventions and events; and manages the destination experience by connecting visitors to Cleveland, the industry that serves them and the environment they experience during their visit. 0 0 6466814 Allocation of funds to change perceptions of Cleveland as a destination city, increase demand for Cleveland as a leisure destination and as the host of meetings, conventions and events, and encourage area residents to recommend Cleveland as a visitor destination to family and friends. 2872089 0 0 Expenses related to pursuing and booking meetings, conventions and events to be hosted in Cleveland. Also includes expenses related to servicing secured events to create memorable and personal experiences that are authentic to Cleveland, which contribute to increasing positive perceptions of Cleveland. 2071431 0 0 Expenses incurred to update and maintain visitor experience assets, including wayfinding system and brand signage; design and implementation of industry-focused partnership and training programs; and support of community organizations and collaborative initiatives that contribute to Destination Cleveland's work in the areas of attracting people to and changing perceptions of Cleveland. 0 0 0 11410334 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 1 1 1 0 1 108 0 0 62 1 0 0 0 0 0 0 0 0 X 37 37 0 1 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 OH X Steven Dieringer 2168756657 334 EUCLID AVENUE CLEVELAND OH 44114 Gordon Taylor III VP Convention Sales and Services 40 0 X 222448 0 24254 Hannah Belsito Chief Experience Officer 40 0 X 217029 0 27481 Marie Scalia Chief Marketing Officer (promoted to July '22) 40 0 X 202562 0 12279 Rick Wilson VP of Human Resources 40 0 X 179235 0 20496 Steven Dieringer Vice President of Finance 40 1 X 182008 0 13072 Sharrona Burns Senior Director of Convention Sales 40 0 X 156679 0 20197 Emily Lauer Vice President of PR & Communications 40 0 X 164107 0 12063 Jennifer Valencic Vice President, Destination Engagement 40 0 X 158406 0 7229 Jim Ganotis Director of Information Technology 40 0 X 124852 0 19681 Colette Jones Chief Marketing Officer (through Feb '22) 40 0 X 29196 0 1553 Bruce Akers Director 1 0 X 0 0 0 Akram Boutros Director 1 0 X 0 0 0 Brandon Bryant Director 1 0 X 0 0 0 Micki Byrnes Director 1 0 X 0 0 0 Bradford Davy Director 1 0 X 0 0 0 Robert Falls Director 1 0 X 0 0 0 Adam Fishman Director 1 0 X 0 0 0 Greg Harris Director 1 0 X 0 0 0 David Heller Director 1 0 X 0 0 0 Robert Hill Director 1 0 X 0 0 0 Michael Jeans Treasurer 1 0 X X 0 0 0 JW Johnson Director 1 0 X 0 0 0 Nathan Kelly Director 1 0 X 0 0 0 Ron King Director 1 0 X 0 0 0 Brenda Kirk Director 1 0 X 0 0 0 Len Komoroski Director 1 0 X 0 0 0 Joe Kubic Director 1 0 X 0 0 0 Tammy LeBlanc Director 1 0 X 0 0 0 India Pierce Lee Director 1 0 X 0 0 0 Paul Matsen Director 1 0 X 0 0 0 Tania Menesse Director 1 0 X 0 0 0 Randy McShepard Director 1 0 X 0 0 0 Tim Meyer Director 1 0 X 0 0 0 Kathy Mulcahy Director 1 0 X 0 0 0 Pat Pastore Director 1 0 X 0 0 0 Jon Pinney Board Chair 4 1 X X 0 0 0 Kim Riley Director 1 0 X 0 0 0 Shawn Riley Director 1 0 X 0 0 0 Chris Ronayne Director 1 0 X 0 0 0 Harlan Sands Director 1 0 X 0 0 0 Baiju Shah Director 1 0 X 0 0 0 Jason Therrien Director 1 0 X 0 0 0 Julie Tutkovics Director 1 0 X 0 0 0 Gina Vernaci Director 1 0 X 0 0 0 Daniel Walsh Director 1 0 X 0 0 0 Brian Zimmerman Director 1 0 X 0 0 0 Ann Zoller Secretary 1 1 X X 0 0 0 David Gilbert President and CEO - Leased Employee 40 1 X 0 0 0 1636522 0 158305 21 0 1 0 Thrive Coaching and Consulting LLC 27332 Beatrice Lane Olmsted Falls OH 44138 Human Resources Consulting 106686 Hardy Designs 2325 McKinley Ave Cleveland OH 44111 Graphic design and related material costs 153916 2 0 0 0 0 0 60878 6372 60878 Transient Occupancy Tax 900099 18615526 18615526 0 0 Partnership Dues 900099 398959 398959 0 0 Advertising 900099 269679 269679 0 0 Sponsorship 900099 80101 80101 0 0 0 0 0 0 19364265 79379 0 0 79379 0 0 0 0 1937 0 0 1937 0 0 755433 0 750000 0 5433 0 5433 0 0 5433 0 Miscellaneous 900099 15521 15521 0 0 0 0 0 0 15521 19527413 19379786 0 86749 X 350000 901133 4197186 108242 380318 407328 29711 28474 45000 1982212 2750353 126392 643801 510918 518022 539714 629106 37358 Employee Leasing Agreement 499058 Research 194029 Destination Development 191291 Convention Subsidies 214070 302452 15586168 0 0 0 14485253 19523355 2629519 3047396 81350 3317 704722 355228 8702500 7161116 1615209 1541384 4753457 4282080 101004 32680 926404 1739145 25296918 30524585 736558 1262977 173826 145028 352140 1335669 1262524 2743674 X 13887335 18959583 10147059 8821328 24034394 27780911 25296918 30524585 X 3941245 -221377 0 0 0 26649 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 0 0 0 0 0 0 0 0 2878065 2456229 421836 0 696158 489856 206302 0 5128277 4215031 913246 1541384 Employee Retention Tax Credit receivable 517581 Operating lease right-of-use assets 1071564 Split dollar life insurance 150000 1739145 0 Operating lease liabilities 1335669 1335669 X Schedule D, Part X, Line 2 The Organization accounts for uncertain tax positions in accordance with GAAP, which requires recognition of and disclosure related to uncertain tax positions. As of and during the years ended December 31, 2022 and 2021, the Organization did not have a liability for unrecognized tax benefits. 1 Greater Cleveland Sports Commission 334 Euclid Avenue Cleveland OH 44114 311381131 3 300000 0 Fair market value Operating support Operating support to organization with similar mission. Greater Cleveland Media Development Corp 526 Superior Ave Suite 350 Cleveland OH 44114 341823509 3 50000 0 Fair market value Operating support Operating support to organization with similar mission. 2 0 Schedule I, Part I, Line 2 Payments to other organizations are for general unrestricted operating support. The organization reviews the financial statements of these organizations. X X X 0 0 0 Steven Dieringer Vice President of Finance 163208 0 18800 0 0 0 5508 0 7564 0 195080 0 0 0 Gordon Taylor III VP Convention Sales and Services 198763 0 23685 0 0 0 6443 0 17811 0 246702 0 0 0 Hannah Belsito Chief Experience Officer 191789 0 25240 0 0 0 6589 0 20892 0 244510 0 0 0 Marie Scalia Chief Marketing Officer 151412 0 51150 0 0 0 6138 0 6141 0 214841 0 0 0 Sharrona Burns Senior Director of Convention Sales 140209 0 16470 0 0 0 16798 0 3399 0 176876 0 0 0 Emily Lauer Vice President of PR & Communications 135607 0 28500 0 0 0 4590 0 7473 0 176170 0 0 0 Jennifer Valencic Vice President, Destination Engagement 141541 0 16865 0 0 0 4745 0 2484 0 165635 0 0 0 Rick Wilson Vice President of Human Resources 161010 0 18225 0 0 0 5138 0 15358 0 199731 0 0 0 Colette Jones Chief Marketing Officer 29196 0 0 0 0 0 796 0 757 0 30749 0 0 0 Schedule J, Part I, Line 3 The Alliance Committee is comprised of four Executive Committee members each from the Greater Cleveland Sports Commission and Destination Cleveland. The Committee meets annually to discuss Gilbert's bonus and salary in accordance with his Employment Agreement. After discussing, each Board Chair obtains respective Executive Committee approval. Compensation decisions are provided in writing to CEO. Form 990, Part VI, Section A, Line 3 David Gilbert, President and CEO, is employed by the Greater Cleveland Sports Commission. Destination Cleveland has an employee lease agreement with the Greater Cleveland Sports Commission which indicates Mr. Gilbert will also act as Destination Cleveland's President and CEO. Mr. Gilbert performs duties on behalf of Destination Cleveland which are customary duties for President and CEO of an exempt organization. Form 990, Part VI, Section B, Line 11b The organization completes the Form 990 and sends to an independent accounting firm to review. After the accounting firm reviews the completed 990, the organization sends the 990 to the CEO/President and Finance Committee to review. Form 990, Part VI, Section B, Line 12c Regarding enforcement of a conflict of interest policy, conflict of interest forms are completed, signed and reviewed annually for all officers, directors and key employees. Form 990, Part VI, Section B, Line 15 Regarding compensation determining, the CEO/President's performance and salary are reviewed by the Alliance Committee, which is comprised of members of the Greater Cleveland Sports Commission and Destination Cleveland. This committee uses industry data, historical data and a review process determining compensation. All other officers and key employees are reviewed in the same manner by the CEO/President. Form 990, Part VI, Section C, Line 19 All organizational documents, such as policies and financial statements, are made available to the general public upon request. Form 990, Part IX, Line 11g Professional services to assist with mission driven work including but not limited to web design, programmatic campaigns, HR and project-specific consulting. Form 990, Part IX, Line 24a - 24d For calendar year 2022, Destination Cleveland was party to an employee lease agreement with the Greater Cleveland Sports Commission (GCSC), a tax-exempt organization through which the organization have agreed they will share certain employees, including GCSC's President & CEO. For Form 990 reporting purposes, GCSC is reporting their President and CEO's compensation at the gross amount to agree with the Form W-2 issued by the organization. The 2022 portion of the compensation, benefits and other costs that were expensed by Destination Cleveland for the CEO/President and another employee shared by the two organizations is reported as employee lease agreement ($499,058). GCSC reported Destination Cleveland's portion as "reimbursement for shared services" on Form 990, Part VIII, line 11a. Form 990, Part XI, Line 9 This consists of two items (1) Loss of $68,324 from subsidiary and (2) Gain of $94,973 for the implementation of ASC 842. DC CCC Investment LLC 334 Euclid Ave Cleveland OH 44114 340149652 Investment in Cleveland Concert Company OH 0 0 N/A Spirit of Cleveland Inc 334 Euclid Avenue Cleveland OH 44114 341823509 Promote Cleveland OH 501(c)(3) 7 Convention and Visitors Bureau of Greater Cleveland Inc 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0 Spirit of Cleveland Inc r 25000 Fair market value