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      <MissionDesc>THE CORPORATION'S MISSION IS TO SUPPORT THE LATINO MEDIA SECTOR AND PROTECT COMMUNITY JOURNALISM WHILE ADVANCING THE INTERESTS OF LATINO COMMUNITIES THROUGH SPECIFIC PROGRAMMATIC SOLUTIONS CONDUCTING ACTIVITIES WITHIN THE MEANING OF IRC SECTION 501(C)(3).</MissionDesc>
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      <Desc>OUTREACH AND EDUCATION CAMPAIGNS: LMC DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY. LAST YEAR WE WRAPPED UP OUR WORK ON A COUNTY WIDE CAMPAIGN IN LOS ANGELES TO INFORM RESIDENTS HOW TO ENROLL FOR PUBLIC BENEFIT PROGRAMS AND BEGAN A MAJOR ANTI-HATE INTIATIVE TO RAISE AWARENESS OF HATE INCIDENTS AS WELL AS PREVENTION MEASURES AND POLICIES. WE ARE STILL IN THE PROCESS OF SCALING OUR OUTREACH EFFORTS ON THE ANTI-HATE CAMPAIGN, WHILE THE FINAL REPORT ON THE REACH OF OUR PUBLIC BENEFIT ENROLLMENT CAMPAIGN INCLUDED: PRINT - 130K IN CIRCULATION, RADIO: OVER 2 MILLION; DIGITAL ADS - APPROX. 500K IMPRESSIONS; TV - OVER 2 MILLION IMPRESSIONS.</Desc>
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        <Desc>NEWS CONTENT DEVELOPMENT. WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LANINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES. OUR OFFICIAL NEWS SITE LAUNCH WAS HELD AS PART OF OUR FIRST ANNUAL SUMMIT AND CURRENTLY REACHES AN EMAIL LIST WITH OVER 3,000 SUBSCRIBERS, AND SOCIAL MEDIA AUDIENCE OF 4.8K ON FACEBOOK, 1.2K ON INSTAGRAM, AND 9.3K ON "X" (FORMERLY TWITTER).</Desc>
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      <OtherExpensesGrp>
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        <TotalAmt>22740</TotalAmt>
        <ProgramServicesAmt>22740</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>PROGRAM EXPENSES</Desc>
        <TotalAmt>4935</TotalAmt>
        <ProgramServicesAmt>4935</ProgramServicesAmt>
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      <AllOtherExpensesGrp>
        <TotalAmt>9372</TotalAmt>
        <ProgramServicesAmt>1316</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2826</ManagementAndGeneralAmt>
        <FundraisingAmt>5230</FundraisingAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>662823</TotalAmt>
        <ProgramServicesAmt>494941</ProgramServicesAmt>
        <ManagementAndGeneralAmt>84169</ManagementAndGeneralAmt>
        <FundraisingAmt>83713</FundraisingAmt>
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      <CashNonInterestBearingGrp>
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        <EOYAmt>531366</EOYAmt>
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      <PledgesAndGrantsReceivableGrp>
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      <PrepaidExpensesDefrdChargesGrp>
        <EOYAmt>1909</EOYAmt>
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        <BOYAmt>785136</BOYAmt>
        <EOYAmt>533275</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>35613</BOYAmt>
        <EOYAmt>54070</EOYAmt>
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        <BOYAmt>35613</BOYAmt>
        <EOYAmt>54070</EOYAmt>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>44023</BOYAmt>
        <EOYAmt>189381</EOYAmt>
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      <DonorRestrictionNetAssetsGrp>
        <BOYAmt>705500</BOYAmt>
        <EOYAmt>289824</EOYAmt>
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        <BOYAmt>749523</BOYAmt>
        <EOYAmt>479205</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>785136</BOYAmt>
        <EOYAmt>533275</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-270318</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingCashInd>X</MethodOfAccountingCashInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
        <CurrentTaxYearMinus1YearAmt>778350</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>391455</CurrentTaxYearAmt>
        <TotalAmt>1169805</TotalAmt>
      </GiftsGrantsContriRcvd170Grp>
      <TotalCalendarYear170Grp>
        <CurrentTaxYearMinus1YearAmt>778350</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>391455</CurrentTaxYearAmt>
        <TotalAmt>1169805</TotalAmt>
      </TotalCalendarYear170Grp>
      <SubstantialContributorsTotAmt>737812</SubstantialContributorsTotAmt>
      <PublicSupportTotal170Amt>431993</PublicSupportTotal170Amt>
      <TotalSupportAmt>1169805</TotalSupportAmt>
      <GrossReceiptsRltdActivitiesAmt>138319</GrossReceiptsRltdActivitiesAmt>
      <First5Years170Ind>X</First5Years170Ind>
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    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <TotalBookValueLandBuildingsAmt>0</TotalBookValueLandBuildingsAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <TotalRevEtcAuditedFinclStmtAmt>608505</TotalRevEtcAuditedFinclStmtAmt>
      <DonatedServicesAndUseFcltsAmt>216000</DonatedServicesAndUseFcltsAmt>
      <RevenueNotReportedAmt>216000</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>392505</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>392505</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>878823</TotExpnsEtcAuditedFinclStmtAmt>
      <DonatedServicesUseFcltsAmt>216000</DonatedServicesUseFcltsAmt>
      <ExpensesNotReportedAmt>216000</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>662823</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>662823</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION WAS ORGANIZED AS A CALIFORNIA NONPROFIT CORPORATION AND IS RECOGNIZED BY THE INTERNAL REVENUE SERVICES AS EXEMPT FROM FEDERAL INCOME TAXES UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(A). ON JUNE 22, 2021, THE ORGANIZATION WAS DETERMINED BY THE INTERNAL REVENUE SERVICE TO BE EXEMPT UNDER IRC SECTION 501(C)(3) AND CLASSIFIED AS A PUBLIC CHARITY. THE ORGANIZATION IS REQUIRED TO FILE ANNUALLY A RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990) WITH THE IRS. IN ADDITION, IT IS SUBJECT TO INCOME TAX ON NET INCOME THAT IS DERIVED FROM BUSINESS ACTIVITIES THAT ARE UNRELATED TO ITS EXEMPT PURPOSES. THE ORGANIZATION HAS EVALUATED ITS TAX POSITIONS AND THE CERTAINTY AS TO WHETHER THOSE POSITIONS WILL BE SUSTAINED IN THE EVENT OF AN AUDIT BY TAXING AUTHORITIES AT THE FEDERAL AND STATE LEVELS. THE PRIMARY TAX POSITIONS EVALUATED RELATE TO THE ORGANIZATION'S CONTINUED QUALIFICATION AS A TAX-EXEMPT ORGANIZATION AND WHETHER THERE ARE UNRELATED BUSINESS INCOME ACTIVITIES THAT WOULD BE TAXABLE. MANAGEMENT HAS DETERMINED THAT ALL INCOME TAX POSITIONS WILL MORE LIKELY THAN NOT BE SUSTAINED UPON POTENTIAL AUDIT OR EXAMINATION; THEREFORE, NO DISCLOSURES OF UNCERTAIN INCOME TAX POSITIONS ARE REQUIRED.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <GrantRecordsMaintainedInd>1</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>THE SAN FERNANDO VALLEY SUN</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>1150 SAN FERNANDO ROAD</AddressLine1Txt>
          <CityNm>SAN FERNANDO</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
          <ZIPCd>91340</ZIPCd>
        </USAddress>
        <RecipientEIN>954844192</RecipientEIN>
        <CashGrantAmt>38450</CashGrantAmt>
        <NonCashAssistanceAmt>0</NonCashAssistanceAmt>
        <PurposeOfGrantTxt>TO EXPAND MEDIA COVERAGE OF LOS ANGELES PUBLIC EDUCATION.</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>0</Total501c3OrgCnt>
      <TotalOtherOrgCnt>1</TotalOtherOrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS IN THE U. S. INCLUDE OBTAINING REPORTS THAT SUPPORT THE BUDGETED AMOUNTS SUBMITTED WITH THE GRANT REQUEST ARE SPENT ACCORDINGLY. FINANCIAL REPORTS ARE PERIODICALLY OBTAINED TO SUPPORT THE GRANT EXPENDITURES ARE CONSISTENT WITH THE WRITTEN AGREEMENT.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>LATINO MEDIA COLLABORATIVE'S PRESIDENT REVIEWS THE FORM 990 FOR ACCURACY. SUBSEQUENTLY FORM 990, COMPLETE WITH ALL SCHEDULES, IS THEN PROVIDED TO THE FULL BOARD BEFORE FILING WITH THE IRS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>LATINO MEDIA COLLABORATIVE (THE "CORPORATION") HAS A CONFLICT OF INTEREST POLICY THAT REQUIRES ITS DIRECTORS, OFFICERS, EMPLOYEES AND VOLUNTEERS TO OBSERVE HIGH STANDARDS OF BUSINESS AND PERSONAL ETHICS IN THE CONDUCT OF THEIR DUTIES AND RESPONSIBILITIES. AN INTERESTED PERSON SHALL MAKE AN APPROPRIATE DISCLOSURE OF ALL MATERIAL FACTS, INCLUDING THE EXISTENCE OF ANY FINANCIAL INTEREST, AT ANY TIME THAT ANY ACTUAL OR POTENTIAL CONFLICT OF INTEREST ARISES. THIS DISCLOSURE OBLIGATION INCLUDES INSTANCES IN WHICH AN INTERESTED PERSON WHO IS A DIRECTOR KNOWS OF THE POTENTIAL FOR A SELF DEALING TRANSACTION OR A TRANSACTION INVOLVING COMMON DIRECTORSHIP RELATED TO HIS OR HER INTERESTS. IT ALSO INCLUDES INSTANCES IN WHICH THE INTERESTED PERSON PLANS NOT TO ATTEND A MEETING OF THE BOARD OR A BOARD COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS (A "COMMITTEE") AT WHICH HE OR SHE HAS REASON TO BELIEVE THAT THE BOARD OR COMMITTEE WILL ACT REGARDING A MATTER ABOUT WHICH HE OR SHE MAY HAVE A CONFLICT. DEPENDING ON THE CIRCUMSTANCES, THIS DISCLOSURE MAY BE MADE TO THE SECRETARY OF THE BOARD, OR, IF THE POTENTIAL CONFLICT OF INTEREST FIRST ARISES IN THE CONTEXT OF A BOARD OR COMMITTEE MEETING, THE ENTIRE BOARD OR THE MEMBERS OF THE COMMITTEE CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT THAT RELATES TO THE ACTUAL OR POSSIBLE CONFLICT OF INTEREST. IN ADDITION, INTERESTED PERSONS ARE REQUIRED TO MAKE AN ANNUAL DISCLOSURE OF ON-GOING RELATIONSHIPS AND INTERESTS THAT MAY PRESENT A CONFLICT OF INTEREST. IF AN INTERESTED PERSON BECOMES AWARE OF ANY POTENTIAL SELF DEALING OR COMMON DIRECTORSHIP TRANSACTION OR OTHER CONFLICT OF INTEREST INVOLVING ANOTHER INTERESTED PERSON, HE OR SHE SHOULD REPORT IT TO THE BOARD. AFTER DISCLOSURE OF ALL MATERIAL FACTS AND ANY FOLLOW-UP DISCUSSION WITH THE INTERESTED PERSON WITH A POTENTIAL CONFLICT OF INTEREST, A DETERMINATION IS MADE ABOUT WHETHER A MATERIAL FINANCIAL INTEREST, SELF DEALING TRANSACTION OR OTHER KIND OF ACTUAL CONFLICT EXISTS. IF THE POTENTIAL CONFLICT IS FIRST DISCLOSED DURING A BOARD OR COMMITTEE MEETING AT WHICH THE INTERESTED PERSON WITH THE POTENTIAL CONFLICT IS IN ATTENDANCE, THE INTERESTED PERSON SHALL LEAVE THE MEETING WHILE THE DETERMINATION OF WHETHER A CONFLICT OF INTEREST EXISTS IS EITHER DISCUSSED AND VOTED UPON OR REFERRED TO COMMITTEE FOR FURTHER CONSIDERATION. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH ALSO CONSTITUTES A "SELF DEALING" TRANSACTION, THEN THE TRANSACTION OR MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY A VOTE OF A MAJORITY OF DIRECTORS IN OFFICE. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH IS NOT A "SELF DEALING" TRANSACTION, BUT INVOLVES PARTICIPATION BY THE INTERESTED PERSON IN DECISIONS OR NEGOTIATIONS RELATED TO A MATERIAL CONTRACT, TRANSACTION OR OTHER MATTER BETWEEN THE CORPORATION ON THE ONE HAND AND (I) THE INTERESTED PERSON, (II) AN ENTITY IN WHICH THE INTERESTED PERSON OR A FAMILY MEMBER OF SUCH PERSON HAS FINANCIAL INTEREST, OR (III) AN ENTITY WITH WHICH THE INTERESTED PERSON HAS AN AGENCY RELATIONSHIP ON THE OTHER HAND, THEN THE MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY THE MAJORITY OF THE BOARD OR COMMITTEE MEMBERS PRESENT AT THE MEETING. IN ALL OTHER CIRCUMSTANCES WHERE IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS, THE DECISION-MAKING BODY WILL RECOMMEND AN APPROPRIATE COURSE OF ACTION TO PROTECT THE INTERESTS OF THE CORPORATION. ALL DISCLOSURES AND THE OUTCOME OF THE DELIBERATION ABOUT WHETHER A CONFLICT OF INTEREST EXISTS WILL BE RECORDED IN THE MINUTES OF THE APPROPRIATE DELIBERATIVE MEETING. PRIOR TO VOTING ON A CONTRACT, TRANSACTION OR MATTER IN WHICH AN ACTUAL CONFLICT OF INTEREST IS FOUND TO EXIST: (A) THE INTERESTED PERSON MAY MAKE A PRESENTATION AT THE BOARD OR COMMITTEE MEETING AT WHICH SUCH TRANSACTION IS BEING CONSIDERED, BUT AFTER THE PRESENTATION, HE OR SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. (B) THE CHAIRPERSON OF THE BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. (C) AFTER EXERCISING DUE DILIGENCE, THE BOARD OR COMMITTEE SHALL DETERMINE WHETHER THE CORPORATION COULD OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. (D) IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE BOARD OR COMMITTEE SHALL DETERMINE WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE CORPORATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>CURRENT FEDERAL TAX LAW DOES NOT REQUIRE THAT THE ORGANIZATION MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. HOWEVER, THE ORGANIZATION MAY PROVIDE ONE OR MORE OF THESE DOCUMENTS UPON WRITTEN REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>HR CONSULTANT: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 5,643. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 5,643. JOURNALIST/EDITOR/SOCIAL MEDIA: PROGRAM SERVICE EXPENSES 154,644. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 154,644. DEVELOPMENT CONSULTANTS: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 65,667. TOTAL EXPENSES 65,667. ADMINISTRATION EXPENSES: PROGRAM SERVICE EXPENSES 34,300. MANAGEMENT AND GENERAL EXPENSES 28,812. FUNDRAISING EXPENSES 7,350. TOTAL EXPENSES 70,462. PAYROLL FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 204. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 204.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>
