2023-07-26T06:33:40-07:00 2022-12-31 161460600 BONN DIOGUARDI & RAY LLP 70 LINDEN OAKS ROCHESTER NY 14625 990 2022-01-01 160757972 FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE FING 3155367488 309 LAKE STREET PENN YAN NY 14527 MEGHAN LAWTON President 2023-07-26 true MEGHAN LAWTON 999009999 true Kenneth Bonn P00389724 5853819660 2 AAL1 IAL1 FAL1 2022 2023-04-26 12:10:37Z 309 LAKE STREET PENN YAN NY 14527 507905 false X WWW.FINGERLAKES.ORG X 1919 NY LEAD TOURISM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION. 17 17 6 0 133564 0 405326 494982 39 33 8226 12890 547155 507905 0 0 219213 247544 0 0 252367 274251 471580 521795 75575 -13890 467603 481292 379047 406626 88556 74666 X LEAD TOURSIM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION. false false PUBLICATIONS - A TOTAL OF 100,000 FINGER LAKES TRAVEL GUIDES AND 75,000 MAP AND MINI GUIDES WERE PRODUCED. DIGITAL MEDIA - ADWORKSHOPS MARKETED THE REGION WITH VARIOUS MEDIA TACTICS, WITH IMPRESSIONS DIRECTLY ATTRIBUTED TO CAMPAIGN ADS AND WAS INSTRUMENTAL WITH THE WEBSITE RE-LAUNCH. FLTA'S WEBSITE, FINGERLAKES.ORG, IS THE INTERNET'S PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2022, THERE WERE 593,000 VISITS TO FINGERLAKES.ORG AND 1,430,000 PAGE VIEWS. TOTAL IMPRESSIONS FOR 2022 WERE EQUAL TO 2,023,000. MARKETING CAMPAIGN - MARKETING EFFORTS WERE TARGETED IN STATE DUE TO COVID-19 TRAVEL RESTRICTIONS. POTENTIAL VISITORS WERE TARGETED USING TRADITIONAL AND STREAMING RADIO ADVERTISING, DIGITAL BANNER ADS, SOCIAL MEDIA ADS AND SEARCH ENGINE MARKETING. false false false false false false false false false true false false false false true true false false false false false false false false false false false false false false false false false false false false false false false false true false false true 7 0 false 6 true false false false false false false false false X 17 17 false false true false false false false true true false false true true true true true true true true false NY X X MEGHAN LAWTON PRESIDENT 3155367488 309 LAKE STREET PENN YAN NY 14527 X JON SPAULDING MEMBER 3.00 0.00 X 0 0 0 COLEEN FABRIZI Secretary 4.00 0.00 X X 0 0 0 MATT HUFNAGEL Treasurer 3.00 0.00 X X 0 0 0 janine bond Member 3.00 0.00 X 0 0 0 MEG FULLER MEMBER 3.00 0.00 X 0 0 0 JIM MEAD MEMBER 3.00 0.00 X 0 0 0 DANIELLE NEUSER PAST CHAIR 3.00 0.00 X X 0 0 0 DON BENNETT MEMBER 3.00 0.00 X 0 0 0 GREG LADUCA MEMBER 3.00 0.00 X 0 0 0 SUE POELVOORDE Chairman 3.00 0.00 X X 0 0 0 INEZ VERMAAS MEMBER 3.00 0.00 X 0 0 0 BRITTANY GIBSON VICE CHAIR 3.00 0.00 X X 0 0 0 PAUL CURCILLO MEMBER 3.00 0.00 X 0 0 0 FRED BONN Ex-Officio 1.00 0.00 X 0 0 0 JOE GOBER MEMBER 3.00 0.00 X 0 0 0 BONNIE HAYS Member 3.00 0.00 X 0 0 0 LAURY WARD EX-OFFICIO 1.00 0.00 X 0 0 0 CYNTHIA KIMBLE President 40.00 0.00 X X 0 0 0 0 false false false 0 0 PARTNERSHIP RENEWALS 541800 170007 170007 PUBLICATIONS INCOME 511190 183137 183137 TOURISM AND PROMOTION 541800 141838 141838 494982 33 33 0 0 0 0 0 0 0 OTHER INCOME 900099 12890 12890 12890 507905 507905 0 0 0 0 0 0 210203 181498 28705 3313 2674 639 20169 15325 4844 13859 12461 1398 0 25 25 6810 6810 0 0 0 0 48945 48945 3126 3126 9323 9323 0 14140 14140 1588 1588 0 344 344 0 0 6942 6942 9913 9913 PUBLICATIONS 121761 121761 POSTAGE 24795 24295 500 MISCELLANEOUS 9425 9425 trade shows 3040 3040 14074 4796 9278 521795 414795 107000 0 277616 276511 9458 8485 113840 118637 0 0 0 0 0 52454 68171 185308 175820 14235 9488 0 0 0 0 0 467603 481292 21319 26313 357728 380313 379047 406626 X 88556 74666 88556 74666 467603 481292 -13890 X X false true X true false 84310 84310 28106 20142 7964 72892 71368 1524 9488 X 507905 507905 507905 521795 521795 521795 Part X : FIN48 Footnote IN ACCORDANCE WITH ASC 740-10-50, THE ALLIANCE RECOGNIZES THE TAX BENEFIT FROM UNCERTAIN TAX POSITIONS ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT BELIEVES THAT THE ALLIANCE IS CURRENTLY OPERATING IN COMPLIANCE WITH THE APPLICABLE REQUIREMENTS OF THE INTERNAL REVENUE CODE. THEREFORE, NO LIABILITY FOR UNRECOGNIZED BENEFITS HAS BEEN INCLUDED ON THE ALLIANCE'S FINANCIAL STATEMENTS. Form 990, Part VI, Section B, Line 11b THE ANNUAL FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 12c BOARD MEMBERS ARE REQUIRED ANNUALLY TO ACKNOWLEDGE THEIR COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY IN WRITING. Form 990, Part VI, Section B, Line 15b THE BOARD CHAIR REVIEWS AND APPROVES THE PRESIDENT'S SALARY ANNUALLY. THE PRESIDENT REVIEWS AND APPROVES COMPENSATION FOR ALL EMPLOYEES ANNUALLY. Form 990, Part VI, Section C, Line 18 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part VI, Section C, Line 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part XII, Line 2c THE FINANCE COMMITTEE HAS ASSUMED THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT AND SELECTION OF THE INDEPENDENT ACCOUNTANT. FINGER LAKES REGIONAL TOURISM DEVELOPMEN 309 LAKE STREET PENN YAN NY 14527 161450281 PROMOTE TOURISM NY 501C6 N/A NA false false false false false false false false false false false false false false false false false false false false