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WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE HAPPIFY, MAYERSON ACADEMY AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS 50999 33550 90950 ADVANCING SCIENCE - PROVIDE SUPPORT TO RESEARCHERS DOING RESEARCH WITH THE VIA SURVEY. SUPPORT INCLUDES ALLOWING RESEARCHERS TO UTILIZE OUR WEBSITE TO CONDUCT RESEARCH, GRANT FUNDING FOR RESEARCH PROJECTS RELATED TO CHARACTER STRENGTHS, CONNECTING RESEARCHERS TO OTHERS IN SIMILAR AREAS OF INTEREST AND PROVIDING UP-TO-DATE INFORMATION ON THE LATEST RESEARCH. - DEVELOP AND DISSEMINATE CHARACTER STRENGTHS ASSESSMENTS. 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THIS INCLUDES DEVELOPING AND DISTRIBUTING SCIENTIFICALLY-BASED PROGRAMS AND CURRICULUM THAT PROMOTE THE EXPRESSION OF BEHAVIORS WHICH REFLECT THE HIGHEST HUMAN VALUES AND POTENTIAL FORM 990, PAGE 2, PART III, LINE 4A ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DEVELOP CHARACTER STRENGTHS BASED PRODUCTS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE HAPPIFY, MAYERSON ACADEMY AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS FORM 990, PART VI SECTION A, COLUMN B: NEAL H. MAYERSON, PRESIDENT, AVERAGED THE FOLLOWING HOURS DEVOTED TO THESE RELATED ORGANIZATIONS: 10 HOURS PER WEEK THE MANUEL D. & RHODA MAYERSON FOUNDATION, AND 20 HOURS PER WEEK TO THE MAYERSON COMPANY. BRETA COOPER, TRUSTEE, AVERAGED THE FOLLOWING HOURS DEVOTED TO THESE RELATED ORGANIZATIONS: 10 HOURS PER WEEK TO THE MANUEL D. & RHODA MAYERSON FOUNDATION. CONTACT ADDRESSES FOR OFFICERS, DIRECTORS, ETC: NEAL H. MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 1020 CINCINNATI, OH 45202 DONNA MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 1020 CINCINNATI, OH 45202 FORM 990, PAGE 6, PART VI, LINE 2 NEAL MAYERSON DONNA MAYERSON PRESIDENT SEC/TREAS FAMILY RELATIONSHIP FORM 990, PAGE 6, PART VI, LINE 9 SEAN SLOVENSKI 5405 MIAMI ROAD CINCINNATI, OH 45243 JAY SHARP 557 11TH AVE., E SALT LAKE CITY, UT 84103 TOM SLY 765 LONGVIEW DRIVE HIDEOUT, UT 84036 FORM 990, PAGE 6, PART VI, LINE 11B A DRAFT COPY OF THE 990 IS MADE AVAILABLE TO EACH BOARD MEMBER. THEY ARE ASKED TO PROMPTLY REVIEW THE 990 AND DISCUSS ANY QUESTIONS THEY MAY HAVE WITH THE PRESIDENT. IF THERE ARE ANY ITEMS OR AREAS FOR DISCUSSION, THEY WILL BE RESOLVED BEFORE THE 990 IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C EACH ANNUALLY UPDATES THE ORGANIZATIONS THEY ARE INVOLVED WITH, ISSUES/CONFLICTS WOULD BE ADDRESSED AT THAT TIME. FORM 990, PAGE 6, PART VI, LINE 19 YES, COPIES OF DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. 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