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        <EOYAmt>8100</EOYAmt>
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        <EOYAmt>819003</EOYAmt>
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        <EOYAmt>2450649</EOYAmt>
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      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
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      <SubstantialContributorsTotAmt>452585</SubstantialContributorsTotAmt>
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        <ContributorBusinessName>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
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        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE MADISON PUBLIC MARKET FOUNDATION, INC. IS ORGANIZED AS A WISCONSIN NONPROFIT CORPORATION AND HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE (IRS) AS EXEMPT FROM FEDERAL INCOME TAXES UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(A) AS AN ORGANIZATION DESCRIBED IN IRC SECTION 501(C)(3), QUALIFIES FOR THE CHARITABLE CONTRIBUTION DEDUCTION UNDER IRC SECTIONS 170(B)(1)(A)(VI), AND HAS BEEN DETERMINED NOT TO BE PRIVATE FOUNDATIONS UNDER IRC SECTIONS 509(A)(1). THE ENTITY IS ANNUALLY REQUIRED TO FILE A RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990) WITH THE IRS. WE HAVE DETERMINED THE ENTITY IS NOT SUBJECT TO INCOME TAX AND HAS NOT FILED AN EXEMPT ORGANIZATION BUSINESS INCOME TAX RETURN (FORM 990-T) WITH THE IRS. THE ORGANIZATION IS ALSO EXEMPT FROM WISCONSIN INCOME TAXES.</ExplanationTxt>
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      <InPersonSolicitationsInd>X</InPersonSolicitationsInd>
      <SolicitationOfNonGovtGrantsInd>X</SolicitationOfNonGovtGrantsInd>
      <SolicitationOfGovtGrantsInd>X</SolicitationOfGovtGrantsInd>
      <AgrmtProfFundraisingActyInd>1</AgrmtProfFundraisingActyInd>
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          <BusinessNameLine1Txt>AMANDA WHITE CONSULTING</BusinessNameLine1Txt>
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        <USAddress>
          <AddressLine1Txt>PO BOX 128</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53701</ZIPCd>
        </USAddress>
        <ActivityTxt>CAPITAL CAMPAIGN STRATEGY, PLANNING AND IMPLEMENATION.</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
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        <RetainedByContractorAmt>38250</RetainedByContractorAmt>
        <NetToOrganizationAmt>496104</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
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      <TotalRetainedByContractorsAmt>38250</TotalRetainedByContractorsAmt>
      <TotalNetToOrganizationAmt>496104</TotalNetToOrganizationAmt>
      <LicensedStatesCd>WI</LicensedStatesCd>
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        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMITTEE IS MADE UP OF THE OFFICERS AND ONE DIRECTOR AT LARGE. THE EXECUTIVE COMMITTEE HAS ALL THE POWER OF THE BOARD EXCEPT ACTIONS WITH RESPECT TO ELECTION OF OFFICERS OF THE FILLING OF VACANCIES ON THE BOARD OR ON COMMITTEES, OR AS OTHERWISE LIMITED BY RESOLUTION OF THE BOARD.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CITY OF MADISON MAYOR HAS THE RIGHT TO APPOINT A DIRECTOR TO THE BOARD.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>TREASURER COMPLETES THE FORM 990 WITH THE CPA FIRM. A DRAFT IS REVIEWED BY THE TREASURER AND FINANCE COMMITTEE BEFORE BEING PROVIDED TO THE ENTIRE BOARD. A 990 PRESENTATION IS MADE BY THE TREASURER AT A BOARD MEETING AND A MOTION TO ACCEPT THE 990 IS MADE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMITTEE RECEIVES AND REVIEWS THE COMPLETED CONFLICT STATEMENTS. AFTER REVIEW, THE EXECUTIVE COMMITTEE PRESENTS ITS PROPOSED ACTIONS, IF ANY, TO THE ENTIRE BOARD.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS WILL BE AVAILABLE UPON REQUEST.</ExplanationTxt>
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      <SupplementalInformationDetail>
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</Return>
