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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
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        <PersonNm>LYNNE YAGGY</PersonNm>
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        <RelatedOrExemptFuncIncomeAmt>5722339</RelatedOrExemptFuncIncomeAmt>
        <ExclusionAmt>12265</ExclusionAmt>
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        <ProgramServicesAmt>3228814</ProgramServicesAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>543</TotalAmt>
        <ProgramServicesAmt>543</ProgramServicesAmt>
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      <ConferencesMeetingsGrp>
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        <ProgramServicesAmt>183340</ProgramServicesAmt>
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        <ProgramServicesAmt>15488</ProgramServicesAmt>
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        <Desc>PROGRAMS</Desc>
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        <ProgramServicesAmt>252459</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>OFFICE OPERATIONS</Desc>
        <TotalAmt>216930</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>BUILDING OPERATIONS</Desc>
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        <ManagementAndGeneralAmt>77126</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>ASSOCIATION DUES</Desc>
        <TotalAmt>86708</TotalAmt>
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        <ManagementAndGeneralAmt>17342</ManagementAndGeneralAmt>
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      <AllOtherExpensesGrp>
        <TotalAmt>140538</TotalAmt>
        <ProgramServicesAmt>107854</ProgramServicesAmt>
        <ManagementAndGeneralAmt>32684</ManagementAndGeneralAmt>
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        <TotalAmt>7065769</TotalAmt>
        <ProgramServicesAmt>5929088</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1136681</ManagementAndGeneralAmt>
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      </UnsecuredNotesLoansPayableGrp>
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        <EOYAmt>10177</EOYAmt>
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      <DonorRestrictionNetAssetsGrp>
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      <ReconcilationRevenueExpnssAmt>-58843</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>true</FSAuditedInd>
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        <ConsolidatedBasisFinclStmtInd>X</ConsolidatedBasisFinclStmtInd>
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      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE D, PAGE 3, PART X</FormAndLineReferenceDesc>
        <ExplanationTxt>NO PROVISION OR BENEFIT FOR INCOME TAXES HAS BEEN INCLUDED IN THESE FINANCIAL STATEMENTS SINCE THIS IS A NOT-FOR-PROFIT ORGANIZATION ORGANIZED UNDER CODE SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, AND THEREFORE NOT SUBJECT TO INCOME TAX. THE ORGANIZATION IS, HOWEVER, REQUIRED TO FILE AN ANNUAL INFORMATION TAX RETURN WITH THE INTERNAL REVENUE SERVICE. FOR THE YEAR ENDED DECEMBER 31, 2022, THE ORGANIZATION HAD NO TAXABLE INCOME AS A RESULT OF ITS UNRELATED BUSINESS ACTIVITIES AND HAS APPROXIMATELY 739,035 OF NET OPERATING LOSSES REMAINING TO OFFSET FUTURE TAXABLE INCOME, 99,675 OF WHICH EXPIRES IN 2023. THE ORGANIZATION HAS EVALUATED ITS TAX POSITIONS FOR ALL OPEN TAX YEARS. CURRENTLY, THE TAX YEARS OPEN AND SUBJECT TO THE INTERNAL REVENUE SERVICE ARE THE 2019, 2020, 2021 AND 2022 TAX YEARS. HOWEVER, THE ORGANIZATION IS NOT CURRENTLY UNDER AUDIT NOR HAS THE ORGANIZATION BEEN CONTACTED BY ANY JURISDICTION. BASED ON THE EVALUATION OF THE ORGANIZATION'S TAX POSITIONS, MANAGEMENT BELIEVES ALL TAX POSITIONS TAKEN WOULD BE UPHELD UNDER EXAMINATION. THEREFORE, NO PROVISION FOR THE EFFECTS OF UNCERTAIN TAX POSITIONS HAVE BEEN RECORDED FOR THE YEARS ENDED DECEMBER 31, 2022 AND 2021.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc5">
      <IndependentConsultantInd>X</IndependentConsultantInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JASON OUTMAN</PersonNm>
        <TitleTxt>PRESIDENT/CEO</TitleTxt>
        <BaseCompensationFilingOrgAmt>207633</BaseCompensationFilingOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>5486</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>213119</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>RACHEL WOOD</PersonNm>
        <TitleTxt>CMO</TitleTxt>
        <BaseCompensationFilingOrgAmt>145492</BaseCompensationFilingOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>5486</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>150978</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE J, PART III</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION IS APPROVED BY THE BOARD AND COMPENSATION COMMITTEE AS WELL AS RECEIVING INPUT FROM AN HR CONSULTANT.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc6">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS CHAMBER BUSINESS MEMBERS. THE ORGANZATION BYLAWS STATE ANY INDIVIDUAL, CORPORATION, PARTNERSHIP, OR ANY OTHER ENTITY OF GOOD STANDING SHALL BE ELIGIBLE TO BE A MEMBER. ANNUAL MEMBERSHIP DUES ARE REQUIRED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE FORM 990 IS PROVIDED TO THE ORGANIZATION UPON COMPLETION TO REVIEW BEFORE IT IS FILED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION REQUIRES THE SIGNING OF A CODE OF ETHICS AND CONFLICT OF INTEREST POLICY, WHICH INCLUDES MONITORING AND ENFORCEMENT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CEO'S COMPENSATION WAS DISCUSSED WITH THE HIRING COMMITTEE AND AN OUTSIDE HR CONSULTANT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE COMPENSATION OF OFFICERS WAS DISCUSSED WITH THE HIRING COMMITTEE AND AN OUTSIDE HR CONSULTANT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
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        <DisregardedEntityName>
          <BusinessNameLine1Txt>EXPLORE BRANSON TOURISM</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>269 STATE HWY 248</AddressLine1Txt>
          <CityNm>BRANSON</CityNm>
          <StateAbbreviationCd>MO</StateAbbreviationCd>
          <ZIPCd>65616</ZIPCd>
        </USAddress>
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        <PrimaryActivitiesTxt>ADVERTISE</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>MO</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501C6</ExemptCodeSectionTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>BRANSON</BusinessNameLine1Txt>
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      <ReceiptOfIntAnntsRntsRyltsInd>false</ReceiptOfIntAnntsRntsRyltsInd>
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      <GiftGrntCapContriFromOthOrgInd>false</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>false</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>false</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>false</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>false</AssetSaleToOtherOrgInd>
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      <AssetExchangeInd>false</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>false</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>false</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>false</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>false</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>false</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>false</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>false</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>false</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>false</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>false</TransferFromOtherOrgInd>
    </IRS990ScheduleR>
  </ReturnData>
</Return>
