2023-09-26T15:13:01-04:00 2022-12-31 203746583 TAYLOR ROTH AND COMPANY 800 GRANT ST STE 205 DENVER CO 802032944 990 2022-01-01 562307921 DURANGO AREA TOURISM OFFICE INC DURA 9709032138 802 MAIN AVE DURANGO CO 81301 RACHEL E BROWN EXECUTIVE DIRECTOR 9709032138 2023-09-26 true RACHEL E BROWN 999009999 false SHANNON L GILLILAND P02243875 3038308109 2023-09-26 2022 2023-04-26 12:10:37Z VISIT DURANGO RACHEL E BROWN 802 MAIN AVE DURANGO CO 81301 2252184 false X WWW.DURANGO.ORG X 2002 CO MARKETING AND PROMOTING THE DURANGO COMMUNITY AND SURROUNDING AREA TO INCREASE TOURISM. 15 15 18 15 55615 0 1600756 2247864 63 219 4101 1600819 2252184 126159 0 567441 756106 0 0 804103 1209101 1371544 2091366 229275 160818 1041679 1528141 40555 366199 1001124 1161942 X TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS. false false DURANGO AREA TOURISM OFFICE, INC. (DBA VISIT DURANGO) OPERATES EXCLUSIVELY AS A DESTINATION MANAGEMENT ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, ENGAGING IN SALES AND MARKETING ACTIVITIES, AND PROVIDING VISITOR SERVICES TO GROUPS AND TOURISTS. THE ROLE OF VISIT DURANGO IS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, STIMULATE THE LOCAL ECONOMY, AND ULTIMATELY IMPROVE RESIDENTS' QUALITY OF LIFE. false false false false false false false false true true false false true true true true false false false false false false false false false false true false false false false false false false false false false false false false false false false true 21 0 true 18 true true true false false false false false false false X 15 15 false false false false false false false true true false false false true true true false false true true false X RACHEL E BROWN 9709032138 802 MAIN AVE DURANGO CO 81301 ANDREW SCARBOROUGH DIRECTOR 1.00 X 0 0 0 DR CRISTIAN A SEPULVEDA DIRECTOR 1.00 X 0 0 0 LISA SCHWANTES DIRECTOR 1.00 X 0 0 0 DAVE RATHBUN DIRECTOR 1.00 X 0 0 0 MATT SALKA DIRECTOR 1.00 X 0 0 0 TOM SLUIS DIRECTOR 1.00 X 0 0 0 KEN STONE DIRECTOR 1.00 X 0 0 0 CARRIE WHITLEY DIRECTOR 1.00 X 0 0 0 EMMY GREYEYES DIRECTOR 1.00 X 0 0 0 CORRY PILLEN CHAIR 1.00 X 0 0 0 BRIAN LUNDSTROM CHAIR 1.00 X X 0 0 0 JENNY ROBERTS VICE CHAIR 1.00 X X 0 0 0 AMBER ANDREW SECRETARY 1.00 X X 0 0 0 CRISTINA DALLE GRAVE TREASURER 1.00 X X 0 0 0 RACHEL E BROWN EXECUTIVE DI 40.00 X 121533 0 11992 121533 11992 1 false false false LODGERS' TAX 813910 2180579 2180579 WELCOME CENTER ADVERTISING 541800 41612 41612 ONLINE ADVERTISING 541800 14003 14003 GOVERNMENT CONTRACTS 541800 6250 6250 TOUR GUIDE 513190 5060 5060 360 360 2247864 219 219 CASH BACK REWARDS 999999 4101 4101 4101 2252184 2192249 55615 4320 X 126159 133525 495680 3634 69542 53725 35084 237666 404740 69604 97263 66672 45012 94576 15809 4472 PROGRAM EVENTS 100584 COMMUNITY ENGAGEMENT 17308 PROMOTIONAL ITEMS 13536 OTHER EXPENSES 6775 2091366 0 0 0 730527 1025689 289160 189875 6359 69652 63631 1857 6021 13776 306556 1041679 1528141 38909 41931 1646 13750 310518 40555 366199 X 1001124 1161942 1001124 1161942 1041679 1528141 160818 X false true X true false 200000 80000 280000 80000 120000 200000 80000 80000 80000 80000 80000 80000 1.00000 false false 69652 63631 6021 6021 RIGHT-OF-USE ASSETS--OPERATING LEASE 306556 306556 OPERATING LEASE LIABILITY 310518 310518 X 2252184 2252184 2252184 2091366 2091366 2091366 SCHEDULE D, PAGE 2, PART V, LINE 4 THE BOARD HAS DESIGNATED 200,000 FOR OPERATING RESERVES AND 80,000 FOR AN OPPORTUNITY FUND. SCHEDULE D, PAGE 3, PART X THE ORGANIZATION HAS RECEIVED AN INTERNAL REVENUE SERVICE EXEMPTION FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6). THE ORGANIZATION HAS ADVERTISING REVENUE IN THE CURRENT YEAR WHICH IS UNRELATED BUSINESS TAXABLE INCOME. MANAGEMENT HAS DETERMINED THAT EXPENSES ALLOCATED TO ADVERTISING REVENUE WOULD RESULT IN A LOSS WITH NO NET TAXABLE INCOME TO THE ORGANIZATION. ACCORDINGLY, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN PROVIDED IN THE ACCOMPANYING FINANCIAL STATEMENTS. true IRON HORSE BICYCLE CLASSIC PO BOX 1389 DURANGO CO 81302 840903613 40000 LOCALS FIRST PO BOX 2058 DURANGO CO 81302 273083017 5250 2 SCHEDULE I, PAGE 1, PART I, LINE 2 VISIT DURANGO UNDERSTANDS THE IMPORTANT ROLE THAT SPECIAL EVENTS PLAY IN IMPROVING THE QUALITY OF LIFE FOR RESIDENTS AND IN ATTRACTING VISITORS TO THE AREA. IN EARLY 2022 THE CITY OF DURANGO CITY COUNCIL EARMARKED A PORTION OF THE NEW LODGERS TAX FUNDS FOR THE SUPPORT OF LOCAL EVENT MARKETING. VISIT DURANGOS BOARD OF DIRECTORS FORMED THE EVENTS COMMITTEE TO CREATE A PROCESS FOR SYSTEMATICALLY AND STRATEGICALLY DISTRIBUTING THIS FUNDING. APPLICATIONS SELECTED NEED TO MEET REQUIREMENTS AND ARE SCORED BASED ON THE RUBRIC. ONCE SELECTED THE FUNDS ARE TO BE USED FOR EVENT MARKETING. THERE IS A FOLLOW UP MEETING AND CONSULTATION TO REVIEW. FORM 990 - ORGANIZATION'S MISSION TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS. FORM 990, PAGE 1, PART I, LINE 6 MEMBERS OF THE BOARD OF DIRECTORS SERVE ON A VOLUNTEER BASIS. FORM 990, PAGE 6, PART VI, LINE 11B THE EXECUTIVE DIRECTOR AND THE BOARD TREASURER REVIEW THE FORM 990 PRIOR TO FILING. AFTER THEIR REVIEW, THE REMAINING BOARD MEMBERS RECEIVE AN ELECTRONIC COPY OF THE FORM 990. FORM 990, PAGE 6, PART VI, LINE 12C THE CONFLICT OF INTEREST STATEMENT IS REVIEWED AT THE BEGINNING OF EACH BOARD MEETING. BOARD MEMBERS ARE ASKED TO DISCLOSE ANY ACTUAL OR POTENTIAL CONFLICTS OF INTEREST AT THAT TIME. BOARD MEMBERS ARE REQUIRED TO EXPLAIN ANY CONFLICT OF INTEREST PRIOR TO BOARD DISCUSSION OF A TOPIC, AND BOARD MEMBERS ARE RECUSED FROM VOTING WHEN APPLICABLE AND AS REQUIRED BY THE CONFLICT OF INTEREST POLICY. FORM 990, PAGE 6, PART VI, LINE 15A COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY. FORM 990, PAGE 6, PART VI, LINE 15B COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY. FORM 990, PAGE 6, PART VI, LINE 19 WE CONSIDER REQUESTS ON A CASE-BY-CASE BASIS. FORM 990, PART IX, LINE 11G TRAVEL PLANNER 85,599 0 0 PROFESSIONAL SERVICES 41,080 0 0 PUBLIC RELATIONS 72,919 0 0 MARKETING RESEARCH 38,068 0 0 TOTAL 237,666 0 0