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      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>SULLIVAN BRANDING</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>400 UNION AVE</AddressLine1>
            <City>MEMPHIS</City>
            <State>TN</State>
            <ZIPCode>38103</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>MARKETING, VISITOR GUIDES</DescriptionOfServices>
        <Compensation>476297</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>MILES MEDIA GROUP LLLP</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>6751 PROFESSIONAL PARKWAY WEST</AddressLine1>
            <City>SARASOTA</City>
            <State>FL</State>
            <ZIPCode>34240</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>MARKETING, VISITOR GUIDES</DescriptionOfServices>
        <Compensation>371708</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>2</NumberOfContractorsGT100K>
      <MembershipDues>174459</MembershipDues>
      <AllOtherContributions>8027401</AllOtherContributions>
      <TotalContributions>8201860</TotalContributions>
      <InvestmentIncome>
        <TotalRevenueColumn>6287</TotalRevenueColumn>
        <ExclusionAmount>6287</ExclusionAmount>
      </InvestmentIncome>
      <GrossSalesOfInventory>86175</GrossSalesOfInventory>
      <CostOfGoodsSold>35159</CostOfGoodsSold>
      <NetIncomeOrLoss>
        <TotalRevenueColumn>51016</TotalRevenueColumn>
        <ExclusionAmount>51016</ExclusionAmount>
      </NetIncomeOrLoss>
      <OtherRevenueMisc>
        <Description>VISITOR GUIDEBOOK</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>146868</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>146868</UnrelatedBusinessRevenue>
      </OtherRevenueMisc>
      <OtherRevenueMisc>
        <Description>MMG MANAGEMENT FEES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>125000</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>125000</UnrelatedBusinessRevenue>
      </OtherRevenueMisc>
      <OtherRevenueMisc>
        <Description>ONLINE ADVERTISING</Description>
        <BusinessCode>541800</BusinessCode>
        <TotalRevenueColumn>68370</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>68370</UnrelatedBusinessRevenue>
      </OtherRevenueMisc>
      <MiscellaneousRevenue>
        <TotalRevenueColumn>945</TotalRevenueColumn>
        <ExclusionAmount>945</ExclusionAmount>
      </MiscellaneousRevenue>
      <TotalOtherRevenue>341183</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>8600346</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>0</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>340238</UnrelatedBusinessRevenue>
        <ExclusionAmount>58248</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>835123</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>1977463</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>195862</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>309562</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>196326</Total>
      </PayrollTaxes>
      <FeesForServicesAccounting>
        <Total>23153</Total>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>238114</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>3649170</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>313486</Total>
      </OfficeExpenses>
      <Occupancy>
        <Total>100829</Total>
      </Occupancy>
      <DepreciationDepletion>
        <Total>191737</Total>
      </DepreciationDepletion>
      <OtherExpenses>
        <Description>POSTAGE</Description>
        <Total>110637</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>DUES AND SUBSCRIPTIONS</Description>
        <Total>97874</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>OTHER EXPENSES</Description>
        <Total>16663</Total>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>8255999</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>921704</BOY>
        <EOY>1011917</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>4025705</BOY>
        <EOY>3920518</EOY>
      </SavingsAndTempCashInvestments>
      <PledgesAndGrantsReceivable>
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        <EOY>6987962</EOY>
      </PledgesAndGrantsReceivable>
      <AccountsReceivable>
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        <EOY>112146</EOY>
      </AccountsReceivable>
      <InventoriesForSaleOrUse>
        <BOY>31442</BOY>
        <EOY>29305</EOY>
      </InventoriesForSaleOrUse>
      <PrepaidExpensesDeferredCharges>
        <BOY>79229</BOY>
        <EOY>19229</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>5273115</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>2830945</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>2534925</BOY>
        <EOY>2442170</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsProgramRelated>
        <BOY>7230</BOY>
      </InvestmentsProgramRelated>
      <OtherAssetsTotal>
        <BOY>592186</BOY>
        <EOY>1327087</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>14554210</BOY>
        <EOY>15850334</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>950763</BOY>
        <EOY>1206436</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>29965</BOY>
        <EOY>26168</EOY>
      </DeferredRevenue>
      <OtherLiabilities>
        <BOY>642186</BOY>
        <EOY>1342087</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>1622914</BOY>
        <EOY>2574691</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>7555941</BOY>
        <EOY>7631520</EOY>
      </UnrestrictedNetAssets>
      <TemporarilyRestrictedNetAssets>
        <BOY>5375355</BOY>
        <EOY>5644123</EOY>
      </TemporarilyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>12931296</BOY>
        <EOY>13275643</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>14554210</BOY>
        <EOY>15850334</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>344347</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <FSAuditedBasis>
        <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      </FSAuditedBasis>
      <AuditCommittee>1</AuditCommittee>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="RetDoc1039500001">
      <PoliticalExpenditures>3175</PoliticalExpenditures>
      <SubstantiallyAllDuesNondeduct>0</SubstantiallyAllDuesNondeduct>
      <OnlyInHouseLobbying>0</OnlyInHouseLobbying>
      <AgreeToCarryoverPriorYear>0</AgreeToCarryoverPriorYear>
      <DuesAssessments>174458</DuesAssessments>
      <NonDedLobbyPoliticalCurrent>3175</NonDedLobbyPoliticalCurrent>
      <NonDedLobbyPoliticalTotal>3175</NonDedLobbyPoliticalTotal>
      <AggrAmtReportedInDuesNotices>5234</AggrAmtReportedInDuesNotices>
      <TaxableAmount>-2059</TaxableAmount>
      <Form990ScheduleCPartIV>
        <Identifier>ORGANIZATIONS DIRECT AND INDIRECT POLITICAL CAMPAIGN ACTIVITIES:</Identifier>
        <ReturnReference>PART I-A, LINE 1:</ReturnReference>
        <Explanation>THE LOBBYING AND POLITICAL ACTIVITIES FOR THE CURRENT TAX YEAR INCLUDED LOCAL EVENTS AND LEGISLATIVE FUNCTIONS RELATED TO THE TOURISM INDUSTRY.</Explanation>
      </Form990ScheduleCPartIV>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Land>
        <OtherCostOrOtherBasis>181739</OtherCostOrOtherBasis>
        <BookValue>181739</BookValue>
      </Land>
      <Buildings>
        <OtherCostOrOtherBasis>2514266</OtherCostOrOtherBasis>
        <Depreciation>761472</Depreciation>
        <BookValue>1752794</BookValue>
      </Buildings>
      <LeaseholdImprovements>
        <OtherCostOrOtherBasis>638778</OtherCostOrOtherBasis>
        <Depreciation>310521</Depreciation>
        <BookValue>328257</BookValue>
      </LeaseholdImprovements>
      <Equipment>
        <OtherCostOrOtherBasis>1938332</OtherCostOrOtherBasis>
        <Depreciation>1758952</Depreciation>
        <BookValue>179380</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>2442170</TotalOfBookValueLandBuildings>
      <OtherAssets>
        <Description>RESTRICTED CASH - FUNDS HELD IN TRUST</Description>
        <BookValue>1327087</BookValue>
      </OtherAssets>
      <TotalBookValueOtherAssets>1327087</TotalBookValueOtherAssets>
      <OtherLiabilities>
        <Description>OBLIGATION FUNDS HELD IN TRUST</Description>
        <Amount>1327087</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>CONTRIBUTION PAYABLE</Description>
        <Amount>15000</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>1342087</TotalOfAmounts>
      <TotRevenueEtcAuditedFinclStmt>8663507</TotRevenueEtcAuditedFinclStmt>
      <DonatedSrvcAndUseOfFacilities>63161</DonatedSrvcAndUseOfFacilities>
      <RevenueNotRptdF990>63161</RevenueNotRptdF990>
      <RevenueSubtotal>8600346</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>8600346</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>8319160</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>63161</DonatedServicesUseOfFacilities>
      <ExpensesNotRptdF990>63161</ExpensesNotRptdF990>
      <ExpensesSubtotal>8255999</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>8255999</TotalExpensesPerForm990>
    </IRS990ScheduleD>
    <IRS990ScheduleF documentId="RetDoc1040500001">
      <AcctsActvsOutUSTable>
        <Region>EUROPE</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>1</NumberOfEmployees>
        <TypeOfActivitiesConducted>PROGRAM SERVICES</TypeOfActivitiesConducted>
        <SpecificServicesProvided>DESTINATION MARKETING</SpecificServicesProvided>
        <TotalExpenditures>288000</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <SubtotalNumberOfOffices>0</SubtotalNumberOfOffices>
      <SubtotalNumberOfEmployees>1</SubtotalNumberOfEmployees>
      <ContNumberOfOffices>0</ContNumberOfOffices>
      <ContNumberOfEmployees>0</ContNumberOfEmployees>
      <TotalNumberOfOffices>0</TotalNumberOfOffices>
      <TotalNumberOfEmployees>1</TotalNumberOfEmployees>
      <SubtotalAmountSpent>288000</SubtotalAmountSpent>
      <ContAmountSpent>0</ContAmountSpent>
      <TotalAmountSpent>288000</TotalAmountSpent>
      <TransferToForeignCorp>0</TransferToForeignCorp>
      <InterestInForeignTrust>0</InterestInForeignTrust>
      <OwnForeignCorp>0</OwnForeignCorp>
      <PassiveForeignInvestCo>0</PassiveForeignInvestCo>
      <ForeignPartnership>0</ForeignPartnership>
      <BoycottCountries>0</BoycottCountries>
    </IRS990ScheduleF>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <IdemnificationGrossUpPayments>X</IdemnificationGrossUpPayments>
      <WrittenPolicyReTAndEExpenses>1</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>0</SubstantiationRequired>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>KEVIN KANE</NamePerson>
        <Title>PRESIDENT/CEO</Title>
        <BaseCompensationFilingOrg>232818</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>54705</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>24350</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>14971</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>326844</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>JOHN OROS</NamePerson>
        <Title>EVP/COO</Title>
        <BaseCompensationFilingOrg>136724</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>27856</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>16574</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>8927</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>190081</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>LINDA SAWYER</NamePerson>
        <Title>VP ADMIN/CFO</Title>
        <BaseCompensationFilingOrg>111340</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>23637</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>12870</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>8944</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>156791</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>VARIOUS BOARD MEMBERS</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>VARIOUS BOARD MEMBERS</Relationship>
        <AmountOfTransaction>527806</AmountOfTransaction>
        <DescriptionOfTransaction>THE BUREAU'S BOARD OF DIRECTORS IS COMPRISED OF LOCAL BUSINESS LEADERS IN THE TRAVEL, ENTERTAINMENT, RELIGIOUS, GOVERNMENT, AND GENERAL BUSINESS SECTORS OF MEMPHIS. IN NORMAL COURSE OF BUSINESS, THE BUREAU CONDUCTS BUSINESS WITH ORGANIZATIONS THAT ARE RELATED TO SOME OF ITS DIRECTORS. THE MAJORITY OF IN-KIND CONTRIBUTIONS REFLECT DISCOUNTS, SERVICES AND PRODUCTS RECEIVED FROM THESE RELATED ORGANIZATIONS.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>VARIOUS BOARD MEMBERS</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>VARIOUS BOARD MEMBERS</Relationship>
        <AmountOfTransaction>3217</AmountOfTransaction>
        <DescriptionOfTransaction>THE BUREAU PROVIDED SUPPORT TO OTHER ORGANIZATIONS' EVENTS IN WHICH MEMBERS OF THE BUREAU'S MANAGEMENT SERVE ON THEIR BOARD OF DIRECTORS.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>VARIOUS BOARD MEMBERS</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>VARIOUS BOARD MEMBERS</Relationship>
        <AmountOfTransaction>75000</AmountOfTransaction>
        <DescriptionOfTransaction>THE EXECUTIVE COMMITTEE OF THE BUREAU'S BOARD OF DIRECTORS HAS AGREED TO PROVIDE ANNUAL SUPPORT OF $75,000 TO AN ORGANIZATION IN WHICH A MEMBER OF THE BUREAU'S MANAGEMENT SERVES ON ITS BOARD OF DIRECTORS.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE BOARD OF DIRECTORS AND FINANCE COMMITTEE REVIEW A FINAL DRAFT COPY OF THE FORM 990. THEY MUST APPROVE THE FINAL DRAFT BEFORE IT IS FILED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE BUREAU'S POLICY REQUIRES THAT ANY CONFLICT OF INTEREST BE ANNUALLY DISCLOSED TO THE CHAIRMAN OF THE BOARD OF DIRECTORS AND THE EXECUTIVE COMMITTEE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>COMPENSATION IS COMPARED TO INDUSTRY STANDARDS AND THEN APPROVED BY MANAGEMENT AND THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 18</ReturnReference>
        <Explanation>BY REQUEST</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>FORM 990 PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>MEMPHIS MANAGEMENT GROUP LLC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>47 UNION AVE</AddressLine1>
          <City>MEMPHIS</City>
          <State>TN</State>
          <ZIPCode>38103</ZIPCode>
        </AddressUS>
        <EIN>371622751</EIN>
        <PrimaryActivities>TO PROVIDE MANAGEMENT SERVICES FOR THE MEMPHIS COOK CONVENTION CENTER</PrimaryActivities>
        <LegalDomicileState>TN</LegalDomicileState>
        <TotalIncome>125000</TotalIncome>
        <EOYAssets>110916</EOYAssets>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>MEMPHIS TOURISM EDUCATION FOUNDATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>47 UNION AVENUE</AddressLine1>
          <City>MEMPHIS</City>
          <State>TN</State>
          <ZIPCode>38103</ZIPCode>
        </AddressUS>
        <EIN>481266525</EIN>
        <PrimaryActivities>TO IMPROVE THE SELF IMAGE OF MEMPHIS AND ADDRESS THE WORKFORCE NEEDS IN THE</PrimaryActivities>
        <LegalDomicileState>TN</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>1</PublicCharityStatus>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>MEMPHIS AND SHELBY COUNTY SPORTS DEVELOPMENT CORPORATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>47 UNION AVENUE</AddressLine1>
          <City>MEMPHIS</City>
          <State>TN</State>
          <ZIPCode>38103</ZIPCode>
        </AddressUS>
        <EIN>203144884</EIN>
        <PrimaryActivities>FOSTERING NAT'L &amp; INT'L AMATEUR SPORT COPETITIONS IN MEMPHIS AND SHELBY CO</PrimaryActivities>
        <LegalDomicileState>TN</LegalDomicileState>
        <ExemptCodeSection>509(A)(3)</ExemptCodeSection>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <DividendsRelatedOrganization>0</DividendsRelatedOrganization>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>1</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>1</ReimbursementPaidByOtherOrg>
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      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
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